Brand launch of Arcade Furniture for The Hudson’s Bay. Furniture design by Arren Williams for CDI Furniture.
PRINT | SOCIAL
Brand launch of Suitable For Work for The Hudson’s Bay.
PRINT | SOCIAL
For the last seven years, I have been the lead creative on the hugely successful HBC Home Book which Canadians, from coast to coast, look to for aspirational home and lifestyle solutions. I have been solely responsible for the creative direction, set design, location scouting, video directing, casting and also managing both the design and post-production teams.
PRINT | SOCIAL | VIDEO | BILLBOARD
Brochure featuring Hudson’s Bay luxury furniture brands.
Photo series to celebrate the collaboration between HBC and brands such as Tommy Hilfiger and Le Creuset. These images were featured on social media and signage.
PRINT | SOCIAL | SIGNAGE
A campaign to celebrate all things home. To show the customer that “We Got You” for all stylish home decor and quality housewares that fit your life. This campaign was featured in print, social and video.
PRINT | SOCIAL MEDIA | VIDEO
The Spring 2020 HBC campaign celebrated “A Home That’s Full of Life”. This campaign was deployed into print and digital books, inserted into the LCBO Food & Drink, social media and billboard.
PRINT | SOCIAL MEDIA | BILLBOARD
Celebrating all things fresh for Spring in this creative work for Sobeys. Photography and video can be deployed into all levels of media.
PRINT | SOCIAL MEDIA | SOBEYS APP | SIGNAGE | VIDEO
I had the pleasure of working with some of our Canadian Olympians for the HBC 2016 Canadian Olympic Apparel Campaign. These images were used for social media, print, signage and billboard.
PRINT | SOCIAL MEDIA | SIGNAGE | BILLBOARD
Brochure featuring Hudson’s Bay luxury furniture brands. This series of photographs won the silver award at the Graphis Photography Annual 2018.
This creative shoot for Sears Canada was inspired by Audrey Hepburn and Gregory Peck in the film Roman Holiday.
Featuring all things stylish at Leon’s with this series centred around the Celina Sofa. Photography was deployed into all media to create a omni-channel campaign including signage, print, flyer, web, social media and stop motion graphics.
PRINT | SIGNAGE | SOCIAL MEDIA | MOTION
This series celebrating Summer for HBC was shot entirely in studio and has a fun sense of surrealism with the use of stock images of water and sky. These images were used for a direct mail catalogue and social media.
PRINT | SOCIAL MEDIA
Brochure and billboard campaign featuring Hudson’s Bay luxury furniture brands.
PRINT | BILLBOARD
Creative direction for Hudson’s Bay and Glucksteinhome patio collections. Images were used in catalogue, social media and web.
PRINT | SOCIAL MEDIA | WEB
